Applied Visual Thinking for CUSTOMER JOURNEY MAPPING 

Your organization's success depends on your internal and external customers' interactions with you. When customers are dissatisfied, they may vote with their feet (or fingers) and move on to your competitors.


In this course you will learn to capture your customer's experiences visually, mapping their customer journey using simple charts, icons and color to add clarity and create meaning. Armed with that knowledge you will chart possible solutions you can quickly, clearly and confidently share with anyone, speeding you and your organization along the path to delighting your customers.


In CUSTOMER JOURNEY MAPPING you will…

  • Learn how mapping a customer journey helps you identify pain points, bottlenecks, and sources of dissatisfaction
  • Understand the different ways you can map a customer journey
  • Recognize what all customer journey maps have in common
  • Acquire skills in capturing customer experiences visually live in real-time, mapping the customer journey using
  • Simple diagrams
  • Icons
  • Color and hierarchy to add clarity and create meaning
  • Visualize possible improvements to your business that will transform your customer’s journey
  • Create concise visuals that you can quickly, clearly, and confidently share with anyone
  • Learn to Apply Your Visual Thinking SUPERPOWER

In a world that is volatile, uncertain, complex and ambiguous, we believe understanding customers problems and developing solutions is everyone's job. When you clearly understand your customer's end to end experience with your and your organization, you will make customers happier.



The first step is truly appreciating their pain points, bottlenecks, and sources of dissatisfaction. Working visually reduces complexity, clarifies information and generates ideas.

What people are saying…

"The AVT Customer Mapping Journey introduced me to the field of customer experience mapping. This class material is clear and approachable. I immediately incorporated what I learned in this class into my own work." – Maria M.

Join AVT CUSTOMER JOURNEY MAPPING now!